Baking Soda Challenge

Sodium Bicarbonate

What We Are Looking For

Baking soda (sodium bicarbonate) is the original multi-tasking compound and the basis of Church & Dwight’s power brand, ARM & HAMMER®. This beloved brand is well-known in much of the world as a household staple. Baking soda also has numerous industrial and environmental applications. To further the use of baking soda (sodium bicarbonate) in more environmental and sustainable applications around the world, Church & Dwight is looking to collaborate with startups developing the appropriate technology and innovation.

Our Technical Specification

Church & Dwight is interested in partnerships with startups developing technology/innovation to drive or enable outcomes that can help air, water, and/or land environmental or sustainability solutions. Some solutions could be based around (but not limited to):

_»_Carbon Capture
_»_Carbon Tech
_»_Water Purification
_»_Mycelium-based plastic alternatives (packaging, leather analogs, etc.)
_»_Soil remediation or enhancement
_»_Sustainable food processing

August 31, 2021

Our Experience

We are eager to challenge the incredible UBI Global community to find innovation that will use the power of baking soda in new ways of sustainability and environmental care. Some of the most amazing innovations at Church & Dwight have come from employees, manufacturing partners, and suppliers who already know the company well.

Our Goal

To find new sustainable and/or environmentally friendly uses for baking soda (bicarbonate of soda) through startup partners with innovation on the brink of greatness.

We want to add value to innovation already beginning to come into its own by including the Church & Dwight brand through mentorship, resources, financing, and/or long-term partnership.

Area of Interest

Sector & Industries

  • Chemicals
  • Cleantech
  • Communications
  • Energy & Environment
  • Environmental Protection
  • Materials & Manufacturing
  • Renewable Energy
  • Transport
  • Waste management
  • WaterTech


  • Technology Agnostic

Development Stage

Traction Stage, Refinement Stage, Scaling Stage, Becoming Established Stage

Geographic Reach



August 31, 2021

Who We Are

Church & Dwight is a world leader in household and personal care products. Our global brands include ARM & HAMMER®, TROJAN®, OXICLEAN®, VMS (L’IL CRITTERS® and VITAFUSION®), XTRA®, FIRST RESPONSE®, SPINBRUSH®, ORAJEL®, NAIR®, BATISTE®, WATERPIK®, FLAWLESS®, and ZICAM®. Founded in 1846, we have operations globally and are listed in the S&P 500.

Together we can achieve anything.

What We Do

At Church & Dwight, we power people’s ‘everyday’ by providing quality, affordable consumer products.

About Us

Church & Dwight
Headquarters in Ewing Township, New Jersey, United States§.
The company operates worldwide.



Community Members – 1 startup
Pro Members – Up to 5 startups
Premium Members – Up to 20 startups