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Ericsson

Inspirational adventures brand awareness with Ericsson

The goal

  • Introduce Ericsson Garage, the corporation’s innovation center, to the global innovation community.

The approach

  • Sponsor and speak at the World Incubation Summit 2018 in Stockholm, Sweden, organized by UBI Global.
  • Give a tour of the Ericsson headquarters during the Summit for a first-hand experience of the brand’s innovation efforts.

The results

  • Reinvigorated the brand image as a modern, innovative corporation seeking growth.innovation in action.
  • Demonstrated the brand’s commitment to innovation to an audience of current and future customers, fellow innovators, and industry experts in the UBI Global community.
  • Inspired other corporations to participate in the World Incubation Summits including Qatar Development Bank, Amazon Web Services, Gold Corp Mining, Merck, Vodafone, Saudi Electricity Company, and many more.

The download

UBI Global and Ericsson joined forces to increase the knowledge base of global best practices by identifying top-performing organizations around the world through sponsorship of the World Benchmark Study for 2019–2020.

  • Challenge
    Ecosystem Growth
  • Activation
    Presence and participation in the innovation event of the year
  • Benefits
    Mutual enrichment through access to the global innovation ecosystem