Ericsson

Inspirational adventures brand awareness with Ericsson

The goal

Introduce Ericsson Garage, the corporation’s innovation center, to the global innovation community.

The approach

Sponsor and speak at the World Incubation Summit 2018 in Stockholm, Sweden, organized by UBI Global.
Give a tour of the Ericsson headquarters during the Summit for a first-hand experience of the brand’s innovation efforts.

The results

Reinvigorated the brand image as a modern, innovative corporation seeking growth.innovation in action.
Demonstrated the brand’s commitment to innovation to an audience of current and future customers, fellow innovators, and industry experts in the UBI Global community.
Inspired other corporations to participate in the World Incubation Summits including Qatar Development Bank, Amazon Web Services, Gold Corp Mining, Merck, Vodafone, Saudi Electricity Company, and many more.

The download

UBI Global and Ericsson joined forces to increase the knowledge base of global best practices by identifying top-performing organizations around the world through sponsorship of the World Benchmark Study for 2019–2020.

The innovation landscape is dynamic and multi-layered. Companies can access fresh ideas- if they understand it.

Download our report, Activate Brand Awareness for an overview of how companies can get to know their innovation environments (and what they can do to get involved).

Ericsson, Vodafone, Merck, and more corporations are spotlighted as examples. Discussion includes how to:

identify business incubators
find ways to support innovation
discover channels for promotion
and more!

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