Download: Lessons in Corporate Innovation – 7 Case Studies on Activation with UBI Global
Activate Corporate Innovation
Join us as we tell our journey through seven compelling areas of innovation featuring real-world case studies of corporations that relied on UBI Global research and partners to gain a better understanding of the global innovation landscape.
We know that innovation is top of mind for businesses looking to stay competitive. In a study of CEO priorities around the world, Gartner has discovered that growth is still high on the agenda for corporate leaders, and the methods to achieve this growth rely heavily on innovation. Shifting the corporate culture to include innovation, while at the same time having a clear vision of future market trends requires not only commitment, it also relies upon strong partners that possess deep knowledge of the global innovation landscape.
Download: Lessons in Corporate Innovation – 7 Case Studies in Activation, the fourth installment of our Insight Series. The report provides a thought-provoking look at how large organizations are embracing young, innovative startups through partnerships and knowledge to support business needs in key areas. The report spotlights solutions for:
Ecosystem Growth – finding global partners with good reputations and mutual excitement for the world market like Qatar Development Bank
CSR Strategy – locating ethical startups with solutions for global concerns and problems like Cisco Corporate Affairs
Business Intelligence – explore the trends that are about to disrupt the tech sector and other markets like Intesa Sanpaolo
Customer Reach – discover new market share in the startup market and beyond like Hubspot
Brand Value – go viral and prove your value to the market with new, exciting developments like Ericsson
Product Development – tackle a problem, own a new market, reach a new audience like Coca-Cola
Startup Trendspotting – get in on ecosystem co-creation early and be part of the next unicorn like Isomer Capital
Featuring insightful quotes from Aline Santos, EVP for Global Marketing at Unilever, and Amanda Cumberland, Research Lead at Cisco Corporate Affairs, with many other industry leaders, Lessons in Corporate Innovation provides an insightful picture on how to scale successful innovation in the corporate business model as well as product development.
Lessons in Corporate Innovation – 7 Case Studies on Activation includes one of the most important areas of education that most corporations take years to learn themselves – that company culture drives innovation. Large corporations can sometimes spend years, not to mention millions of dollars, to stimulate a diverse environment that spans countries, cultures, and industries. The Corporate Case Studies in this Insights Series sought to achieve innovation through creative thinking and a clear picture of the global innovation ecosystem.
Interest from corporations into the world of business incubators and accelerators is evident; over one third of the UBI Global member programs benchmarked reported at least one corporate partner. It is through these partnerships that corporations secure their future competitive advantage while simultaneously protecting their core brand identity.
The fourth installment of our Insight Series is a must-read for programs who want to understand corporate needs and goals. Lessons in Corporate Innovation is also a great read for corporations of any size, as it provides a clear reflection of seven innovation priorities at the heart of every brand strategy, no matter the location or industry.
Value of Collaboration
Realizing the value of innovation starts with education on the global landscape, and UBI Global is dedicated to enabling worldwide collaborations that impact innovation. We offer international events, insights, tools, consulting, and more to activate your innovation through our interactive learning community. This network consists of over 700 incubators and accelerators located in over 70 countries. Our members represent over 20,000 startups worldwide. As the curator of this interactive learning community, we are sharing our knowledge of corporations in Lessons in Corporate Innovation – 7 Case Studies in Activation
Previous Installments of the UBI Global Insight Series:
- 15 Best Practices- To Make Your Business Incubator or Accelerator a Global Winner
- The 2019 Innovation Landscape – Sectors and startups set to disrupt the market
- The Innovation Landscape from A to Z – The Definitive Glossary of Must-Know Concepts
Download Lessons in Corporate Innovation – 7 Case Studies on Activation and gain a new understanding of the global innovation landscape.
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