Find out why benchmarking the performance and impact of your business incubator or accelerator is more critical to success than ever One of the core assumptions of a benchmark is that most of the components of the analysis remain constant for comparison’s sake. As the Triumph of Innovation study uncovered, however, innovation during the pandemic […]
Understanding the Innovation Landscape Innovation is a key focus for businesses looking to stay competitive. Many corporations hunt for new ways to gain an edge and have noticed that there are lots of exciting actors in their local (and even wider) innovation ecosystem. But how does one begin to understand this far-reaching and dynamic innovation […]
Understanding and Boosting Brand Awareness Many say a brand is a company’s personality and overall symbol of what it stands for. In a very intuitive article in Forbes, brand is simplified as follows: Your “brand” is what your prospect thinks of when he or she hears your brand name. It’s everything the public thinks it […]
Sourcing Innovation for Product Development Innovation is a key focus for businesses looking to stay competitive. Why? Because a company and its legions of executives, managers, and even researchers sometimes run out of ideas. A fresh perspective is needed. This is especially true when it comes to managing- and reimagining– its current offerings. Products and […]
Discovering an Untapped Market Reach would-be customers. Gain their loyalty. Achieve growth. Sounds simple. In reality, many companies get stuck on the first step. They deploy many tactics to reach potential customers, many of them digital. What can a company do to reach more potential customers when it feels it has done all it can to […]
Understanding the Innovation Landscape Innovation is a key focus for businesses looking to stay competitive. Many corporations hunt for new ways to gain an edge. Many have also noticed that there are lots of exciting actors in their local (and even wider) innovation ecosystem. It seems like every time they turn around, there are more […]
How Innovation Will Survive and Thrive Last week’s GCV Symposium was a fantastic event that brought the venture capital ecosystem together. Founder and CEO James Mawson and his team created an exciting event full of impactful collaborations, new technology, and insights on uncovering startups. This article shares 6 innovation secrets we learned in London. Innovation […]
Why Focus on Innovation We know that corporations are increasingly hunting for new ideas to stay current and even gain an edge on the competition. We discuss this throughout our latest edition of our Insight Series: Activate Startup Trendspotting Case Study. The in-depth report is available cost-free for download. What else are companies doing to uncover […]
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