Understanding and Boosting Brand Awareness Many say a brand is a company’s personality and overall symbol of what it stands for. In a very intuitive article in Forbes, brand is simplified as follows: Your “brand” is what your prospect thinks of when he or she hears your brand name. It’s everything the public thinks it […]
Sourcing Innovation for Product Development Innovation is a key focus for businesses looking to stay competitive. Why? Because a company and its legions of executives, managers, and even researchers sometimes run out of ideas. A fresh perspective is needed. This is especially true when it comes to managing- and reimagining– its current offerings. Products and […]
Discovering an Untapped Market Reach would-be customers. Gain their loyalty. Achieve growth. Sounds simple. In reality, many companies get stuck on the first step. They deploy many tactics to reach potential customers, many of them digital. What can a company do to reach more potential customers when it feels it has done all it can to […]
The World Incubation Summit 2019 is taking place in Doha, Qatar this November 4 through 7, and here are the reasons we found most compelling when choosing the location for this year’s summit. In Doha, the global innovation community will gather for networking, education, and the announcement of the top-ranked programs according to The World […]
Understanding the Innovation Landscape Innovation is a key focus for businesses looking to stay competitive. Many corporations hunt for new ways to gain an edge. Many have also noticed that there are lots of exciting actors in their local (and even wider) innovation ecosystem. It seems like every time they turn around, there are more […]
How to support Corporate Social Responsibility (CSR) We know that innovation is top of mind for businesses looking to stay competitive. Many corporations look for new ways to gain an edge, and often that means greater engagement with their employees, customers, and those communities they operate in. Corporate Social Responsibility (CSR) is one such way […]
Why Focus on Innovation We know that corporations are increasingly hunting for new ideas to stay current and even gain an edge on the competition. We discuss this throughout our latest edition of our Insight Series: Activate Startup Trendspotting Case Study. The in-depth report is available cost-free for download. What else are companies doing to uncover […]
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