Understanding the Innovation Landscape Innovation is a key focus for businesses looking to stay competitive. Many corporations hunt for new ways to gain an edge and have noticed that there are lots of exciting actors in their local (and even wider) innovation ecosystem. But how does one begin to understand this far-reaching and dynamic innovation […]
Understanding and Boosting Brand Awareness Many say a brand is a company’s personality and overall symbol of what it stands for. In a very intuitive article in Forbes, brand is simplified as follows: Your “brand” is what your prospect thinks of when he or she hears your brand name. It’s everything the public thinks it […]
Sourcing Innovation for Product Development Innovation is a key focus for businesses looking to stay competitive. Why? Because a company and its legions of executives, managers, and even researchers sometimes run out of ideas. A fresh perspective is needed. This is especially true when it comes to managing- and reimagining– its current offerings. Products and […]
Discovering an Untapped Market Reach would-be customers. Gain their loyalty. Achieve growth. Sounds simple. In reality, many companies get stuck on the first step. They deploy many tactics to reach potential customers, many of them digital. What can a company do to reach more potential customers when it feels it has done all it can to […]
Understanding the Innovation Landscape Innovation is a key focus for businesses looking to stay competitive. Many corporations hunt for new ways to gain an edge. Many have also noticed that there are lots of exciting actors in their local (and even wider) innovation ecosystem. It seems like every time they turn around, there are more […]
How to support Corporate Social Responsibility (CSR) We know that innovation is top of mind for businesses looking to stay competitive. Many corporations look for new ways to gain an edge, and often that means greater engagement with their employees, customers, and those communities they operate in. Corporate Social Responsibility (CSR) is one such way […]
Why Focus on Innovation We know that corporations are increasingly hunting for new ideas to stay current and even gain an edge on the competition. We discuss this throughout our latest edition of our Insight Series: Activate Startup Trendspotting Case Study. The in-depth report is available cost-free for download. What else are companies doing to uncover […]
Activate Your Innovation with the World Incubation Summit 2019 (WIS19) Attending a conference, symposium, or industry event is exciting on a personal and professional level. The networking and experience are invaluable for your program, but you need to justify the time away from daily responsibilities and the cost, which is easy with a quality event […]
Activate Corporate Innovation Join us as we tell our journey through seven compelling areas of innovation featuring real-world case studies of corporations that relied on UBI Global research and partners to gain a better understanding of the global innovation landscape. We know that innovation is top of mind for businesses looking to stay competitive. In […]
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