A 2020 year in review, plus what we learned and what comes next
Unique. Challenging. Unprecedented – 2020 was all those things and more, and even though the world is about to transition into a new year the world’s innovation ecosystem still facing many challenges. If there is one thing our innovation intelligence community understands it’s disruption – but typically in a positive way. The UBI Global community of business incubators and accelerators are the backbone of new, disruptive startup companies with technology that changes the world. So how did they respond to a world that was already changing around them? Let’s welcome 2021 with a 2020 look back to activity within our innovation intelligence community.
Camels | Unicorns
As our world has settled into a ‘new normal’ startups are preserving capital while finding innovative ways to appeal to a shifting consumer focus. Later-stage deals of large proportions used to take three to six months to close after in-person negotiations and meetings. Today, these are delayed until some uncertain rebound occurs instead of the rapid growth most startups strive to achieve. As the Harvard Business Review put it, it’s time for startups to think like camels – not unicorns. Fortunately, our community of business incubators and accelerators already knows this.
Incubators | Accelerators
One of the problems with startups trying to survive and thrive on their own, outside of business incubator and accelerator programs is that the go-go-growth unicorn model only works during times of very strong, active markets. On the other hand, in our community of business incubators and accelerators, startups are being nurtured to have a solid business foundation with great guidance from experienced program managers and staff as well as mentors from successful corporations. These startups also have a golden ticket to access legal, marketing, and financial resources, and they’re imparted with a born-global mindset to think big right from the start. Like camels, these startups have stored everything they need to survive and thrive, even in the harshest conditions.
2020 -> What we Learned
As a community, the business incubator and accelerator members of UBI Global have plenty to share with each other, and, in 2020, share they did. Though we couldn’t meet in person, like we did at the 2019 World Incubation Summit, and we didn’t have a World Benchmark Study to focus on, our community came together in many other ways.
Through our online platform, UBI Connect, members shared news of virtual demo days, corporate calls for startup collaboration, successful virtual pitch meetings, and other events that activated everyone’s innovation. Our focus as the leader of the innovation intelligence community was on making matches and collaborative introductions between startups from our community and corporate innovation seekers.
Corporation Meets Startup
Early on, we recognized that the challenges of 2020 would make it difficult for startups and programs to access the technology and resources they need. We also discovered that corporations had a laundry list of new technology and innovation they needed, and fast. Resolving to be the bridge where corporation meets startup, we launched three initiatives for our community to take part in. The UBI Global corporate matching programs included Corporate Calls, #SaveTheUnicorns, and UBI Spotlight.
Read an in-depth article on the UBI Global Corporate Matching activities here.
Corporate Calls
These are outreach, scouting, and matching events conducted by our communications team and our research team. This year, we have crowdsourced innovation from our community for some amazing corporate partners including Aliaxis, Fater, a major consumer goods manufacturer, and a multinational corporation, to name a few. Startups from our community were nominated and introduced to corporate partners, bringing the self-cleaning fabric, titanium dioxide substitute, water tech, and phase change materials, and other mind-blowing innovations needed to disrupt the market, solve problems and create new opportunities.
What on earth is the#SaveTheUnicorns initiative, you ask? UBI Global is saving unicorn startups time and effort by connecting them with great partners, customers, and business resources. Read more about #SaveTheUnicorns here.
#SaveTheUnicorns
This initiative was launched to save unicorn startups time and resources by serving them great partners with technology and the resources they needed to survive and thrive in 2020. Great companies like Hubspot and Freshworks offered discounts on their products or services, while Intesa Sanpaolo Innovation Center set up innovation hubs providing support, space, and more.
UBI Spotlight
Newly relaunched with a fresh look, UBI Spotlight is a bi-weekly email newsletter that is delivered to 300+ corporate innovation managers, VCs, CVCs, and others that opt-in for startup news. These are smart people that invite UBI Global’s innovation intelligence community to deliver great startups to their inbox instead of spending all the time and effort searching, scraping, and sifting through tons of startup information.
UBI Global Member Superstars
When we look back at 2020, one thing will be amazingly clear – that our growing community is the best! Response and participation in the corporate matching events over the past year were incredible, and we thank each and every program and startup that participated, nominated, and met our great corporate partners with so much enthusiasm.
Congratulations and a big ‘thank you’ to the three programs that went above and beyond to nominate the most startups for corporate matching this year:
World Top 5 Public Business Accelerator – GenerationS by RVC
World #1 Public Business Accelerator – Kerala Startup Mission
The world’s first port and maritime accelerator – PortXL
2021: What’s Next?
The world needs more innovation, and more, and more – and startups on the front lines of innovation must be given resources to withstand challenges like those in 2020. Startups nurtured by our community of business incubators and accelerators are more successful and have longevity in the market, as proven by the World Benchmark Study. This is a testament to the strength and ability of our community members, who will take what they learn from 2020 into 2021 and continue to be the world’s best innovation intelligence community growing the world’s most successful, disruptive startups.
UBI Global member programs that participate in the World Benchmark Study have demonstrated a very important trait; their startups are more successful. With a 5-year average survival rate of 59 percent, UBI Global member programs outperform non-incubated startups by 15 percentage points. The programs in the study supported ventures with over $3.2 billion in sales over the past five years.
Dates to Remember
World Benchmark Study 2021-2022 begins May 2021
for PRO and PREMIUM members only
Individual results will be available in November or December 2021
Official rankings will be released at the World Incubation Summit 2022
(Date and Location to be announced Jan/Feb 2022)

Jan 31, 2023 UBI Global Announces Research Partners for the World Benchmark Study 2021-2022
The DMZ at Toronto Metropolitan University (Canada) and the SETsquared Partnership (the UK) have contributed expertise to the World Rankings Report STOCKHOLM, SWEDEN – Tuesday, January 31 – The World Rankings Report 2021-2022 of business incubators and accelerators was officially released by UBI Global during the World Incubation Summit 2023 Part 1 – as the […]

Jan 27, 2023 Just Released – The World Rankings Report 2021-2022
Download the World Rankings Report 2021-2022 Recognizing Excellence Among Business Incubators and Accelerators from the World Benchmark Study 2021-2022 The UBI Global research team has released the World Rankings Report 2021-2022 of business incubators and accelerators as the result of the World Benchmark Study for 2021-2022. For the sixth edition of the World Benchmark Study […]