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Newest Addition to the UBI Family: Samara H. Johansson

UBI Global Appoints Head of Communications

Global Pioneer in Business Incubation Insight with Worldwide Innovation Community Strengthens Resources

Stockholm, Sweden – UBI Global ( announced today that Samara H. Johansson has joined the company as Head of Communications to further develop their global brand and drive growth in membership, corporate sponsorships, and international events. Samara comes with a wealth of experience, having spent the past fifteen years in various roles within both marketing communications and marketing research and in a variety of industries both in the U.S. and Sweden. She has led projects and implemented expansion strategies at esteemed corporations such as digital research firm Harris Interactive, in health and financial services at MetLife and Guardian, and most recently in HR technology at Benify. Additionally, Samara has co-founded and runs a membership organization, numbering 2,000 people, based in Stockholm which assists educated immigrants in entering the Swedish labor market.

With an MBA in marketing from Boston University and a series of diplomas and certificates in social media and digital communications, Samara is applying both her education and leadership experience to helping UBI Global succeed in its next phase of international growth, both online and off.

Samara H. Johansson joins as Head of Communications to continue UBI Global’s recent expansion to enable innovation through impactful collaborations worldwide. This includes growing the reach and services for its interactive learning community and uncovering business opportunities to match corporations and governments with innovative incubators and their 20,000+ startups. In 2019, the company will be heading to Qatar to arrange an global conference with corporate partners called the World Incubation Summit; reveal the World Benchmark Study results, and announce top-performers of its global rankings of business incubators and accelerators.

Samara comments “I am pleased to join the leadership team at UBI Global and to grow the marketing and communications function so that the company can be better positioned for its next stage of growth. The company makes a significant impact already by connecting the innovation ecosystem actors worldwide with each other, something no other company can say. And by introducing them to multinationals searching for new ideas and investment opportunities, UBI Global affects the fate of these programs– and the startups they foster– both in developed and developing regions in the world. I look forward to working within the dynamic field of global innovation and with a team that is as international as the members and clients it serves.”

Ali Amin, CEO of UBI Global said:

“Samara is an outstanding addition to the team and brings a wealth of knowledge and experience. We view Samara’s appointment as a key signing in providing and implementing a clear, crisp and inspiring communication voice throughout all of our world activities. We are more than excited to have her on the leadership team and we feel very fortunate that we were able to find someone of Samara’s caliber to fulfill this role“


About UBI Global

UBI Global is an innovation intelligence company and community, founded in 2013 in Stockholm, Sweden to identify where innovation hubs are located worldwide and to learn and share what makes them successful. It conducts the World Benchmark Study biennially for business incubators and accelerators and helps programs with assessment, best practices, and recognition. The resulting research from the studies has been featured on BBC Radio, Chicago Tribune, Le Figaro, Der Standard, Huffington Post, Irish Times, France 3, and other media outlets.

UBI Global engages its interactive learning community with international events, competitions, and awards, as well as a suite of education materials, original research, and management tools. Members worldwide collaborate and exchange information through the UBI Connect communication platform. To further its impact, UBI Global links corporations and governments to innovation hubs and their startups to uncover business opportunities for economic development. The vetted network consists of 1200 incubation programs, with the majority linked to universities and other centers of excellence. These members represent 20,000+ startups and are located in 90 countries and counting.


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